Brand Design

Visual identities rooted in beauty, integrity, and Earth.

I create Brand Design for soul-led businesses and community projects that want depth, clarity, and a visual world that feels like home.

Start a Brand Project View packages

Working remotely across New Zealand, Australia, and internationally.

Overview

Grounded, co-creative Brand Design

Brand Design is my primary lane. We begin with your story, values, and audience, then shape a visual identity that carries your work with clarity and care.

This is best for clients who want depth over trend, and who value collaboration over control.

What's included

Core brand elements

Brand discovery

Story, audience, and visual direction to ground the work.

Brand story and positioning
Moodboards and alignment
Visual language direction

Identity system

Logos, palettes, typography, and usage guidance.

Main logo + variants
Colour palette + typography
Lightweight brand notes

Illustration assets

Symbolic or botanical Illustration to deepen your brand world.

Brand illustrations
Submarks and symbols
Print and digital assets

Packages

Choose a starting place

Every package can flex to fit your project. We co-create the right mix of strategy, visuals, and rollout support.

Logo Design

$450 | 2 weeks

A clean, grounded logo suite to get you started.

Discovery + moodboard + a simple brand story
Primary logo + secondary variation
Colour palette + one submark
Final files for web + print

Essential Brand Design

$950 | 2–4 weeks

A solid brand foundation with the essentials in place.

Discovery + moodboards + brand direction
Primary logo + secondary variation
Submarks + typography + colour palette
Refinement rounds until it's a full yes

Social Media Suite

$1800 | 6–8 weeks

A focused identity for showing up online with clarity and cohesion.

Visual direction + positioning + moodboard
Logo set: primary + secondary + submarks
Typography + 3 palette options
Highlight symbols + 6 post templates

Full Brand Design

$3000 | 8–10 weeks

A complete suite for print, digital, and in-person touchpoints.

Deep discovery + moodboards + brand direction
Primary logo + two variations + submarks
Typography + colour palette + supporting elements
Social templates + 3–5 page website + business card design

Website & Ongoing Support

Custom scope

For add-ons, rollout support, or a site refresh.

Collaborative site builds or upgrades
Illustration assets for print + digital
Content structure + launch support
Ongoing design support as needed

Payment plans available.

Who it's for

Best fit collaborators

Brand Design works best with values-led clients who want depth, trust, and breathing room. You might be a good fit if you are:

Not a fit for trend-led, fast-turnaround, price-first, or control-heavy projects.

Process

How we work together

1. Discovery

We explore your story, audience, and goals, then set the rhythm.

2. Strategy & concepts

Moodboards, direction, and initial concepts to align the vision.

3. Design refinement

We iterate together until the identity feels like a full yes.

4. Delivery

You receive organized files, guidance, and rollout support.

Portfolio preview

Recent Brand Design

Brand identity

Mumma Marama

Logo suite and visual world for a birthkeeper weaving ceremony.

Brand & packaging

Bee & Ocean

Typography and packaging-ready marks for a honey apothecary.

Identity & packaging

Cacao Rituals

Earthy iconography and submarks for ritual-ready offerings.

View all work

Next step

Ready to shape your brand?

Share your timeline and what you need support with. I will reply with a fit-check, proposed scope, and next steps.

Start a project