Brand Design

Visual identities rooted in beauty, integrity, and Earth.

I create Brand Design for soul-led businesses and community projects that want depth, clarity, and a visual world that feels like home.

Working remotely across New Zealand, Australia, and internationally.
Overview

Grounded, co-creative Brand Design

Brand Design is my primary lane. We begin with your story, values, and audience, then shape a visual identity that carries your work with clarity and care.

This is best for clients who want depth over trend, and who value collaboration over control.

Brand logo design sketches and earthy palette
What's included

Core brand elements

Brand Design packages cover identity systems, illustration assets, and lightweight web support when needed. Discovery and visual direction lead into logos, typography, palettes, and rollout guidance.

Brand discovery

Story, audience, and visual direction to ground the work.

Identity system

Logos, palettes, typography, and usage guidance.

Illustration assets

Symbolic or botanical Illustration to deepen your brand world.

Packages

Choose a starting place

Every package can flex to fit your project. We co-create the right mix of strategy, visuals, and rollout support.

Logo Design

$450 | 2 weeks

A clean, grounded logo suite to get you started.

Discovery, moodboard, and a simple brand story to anchor the logo.

Primary logo with a secondary variation for flexible use.

Colour palette with one submark to extend the system.

Final files for web and print delivery.

Essential Brand Design

$950 | 2–4 weeks

A solid brand foundation with the essentials in place.

Discovery and moodboards with clear brand direction.

Primary logo with a secondary variation.

Submarks, typography, and a curated colour palette.

Refinement rounds until the identity feels like a full yes.

Social Media Suite

$1800 | 6–8 weeks

A focused identity for showing up online with clarity and cohesion.

Visual direction, positioning, and moodboard alignment.

Logo set with primary, secondary, and submarks.

Typography choices and three palette options.

Highlight symbols and six post templates for consistency.

Full Brand Design

$3000 | 8–10 weeks

A complete suite for print, digital, and in-person touchpoints.

Deep discovery and moodboards with full brand direction.

Primary logo, two variations, and submarks.

Typography, colour palette, and supporting elements.

Social templates, a 3–5 page website, and business card design.

Website & Ongoing Support

Custom scope

For add-ons, rollout support, or a site refresh.

Collaborative site builds or upgrades that respect your tone.

Illustration assets for print and digital use.

Content structure guidance and launch support.

Ongoing design support as needed.

Payment plans available.

Who it's for

Best fit collaborators

Brand Design works best with values-led clients who want depth, trust, and breathing room. You might be a good fit if you are:

Herbalists Wellness practitioners Artists Community projects Regenerative brands

Not a fit for trend-led, fast-turnaround, price-first, or control-heavy projects.

Forest-inspired color palette
Process

How we work together

1. Discovery

We explore your story, audience, and goals, then set the rhythm.

2. Strategy & concepts

Moodboards, direction, and initial concepts to align the vision.

3. Design refinement

We iterate together until the identity feels like a full yes.

4. Delivery

You receive organized files, guidance, and rollout support.

Portfolio preview

Recent Brand Design

Mumma Marama branding sheet with palette
Brand identity

Mumma Marama

Logo suite and visual world for a birthkeeper weaving ceremony.

Bee & Ocean palette options
Brand & packaging

Bee & Ocean

Typography and packaging-ready marks for a honey apothecary.

Cacao brand logo on dark background
Identity & packaging

Cacao Rituals

Earthy iconography and submarks for ritual-ready offerings.

View all work
Next step

Ready to shape your brand?

Share your timeline and what you need support with. I will reply with a fit-check, proposed scope, and next steps.

Start a project